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The Google of
online dating

— The Boston Globe

Completely free

— TIME

A favorite hangout
for internet goers

— The Village Voice

A perfect example
of the Web 2.0 revolution

— New York Post

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About the site

OkCupid and the people who run it.

What is OkCupid?

It’s a totally free matching service. It’s also extremely accurate, as long as (a) you’re honest, and (b) you know what you want. We don’t claim to evaluate you perfectly, but we do claim to find someone who claims to fulfill your claimed requirements, exactly. We firmly believe that most matching sites are just personals services; their “matching” systems are nonexistent or overly subjective.

While we have a small team here, we all take math (and all that math implies) very seriously. OkCupid is a fun project for us for a variety of reasons, only one of which is the actual content. We aim to be the best matching service on every front: superior technology, better math, better psychology. And of course, it’s free, unlike all the others.

Don’t I know you guys?

Maybe. We, the Founders of OkCupid, are also the creators of both SparkNotes and TheSpark. We are no longer affiliated with either. Barnes and Noble now owns both sites. Sadly, they shut TheSpark down in June of 2004.

Is OkCupid entirely free?

YES. We intend to keep it that way. Our plan is never to charge for anything that’s currently free on the site, including messaging other users.

Why aren’t there other free matching services?

It is a nearly impossible market to crack without marketing, which costs money. That’s our best guess. Also (sorry to complain, but) most matching services use poor, expensive technology, or crappy languages like Java, requiring many more resources.

We are not psychologists. We are mathematicians. Most of us went to Harvard.

What’s with the rainbow?

OkCupid is just the website. Our company is called “Humor Rainbow, Inc.”

How do you differentiate yourself from other matching services?

  1. We’re free;
  2. We don’t advertise;
  3. We have a fast joining process;
  4. We claim better matches through:
    1. questions that also include your ideal match’s answers and how much they actually matter to you, and
    2. superior personality analysis;
  5. We use smart automated processes, like picture cropping, flagging, etc;
  6. We accept user-contributed match questions.*
  7. We use our OWN web server software (The OKWS)
  8. We are constantly improving the site

* In our system, a bad question doesn’t hurt matches, it only wastes time. So we wish to collect as many questions as possible, independent of quality. They’re then auto-sorted by quality. More on that below.

What is your long-term strategy?

To maintain the best matching service on the Internet.

Will you sell my data or e-mail address???

No. We hate spam. You should read our Privacy Policy and Terms and Conditions for the legal specifics, which cover how we collect data and what we do with it. Basically, we use your info to target ads, but we don’t sell your info or e-mail address.