You might not know this, but we weren't always a monstrously successful dating site. We OkCupid people got our online start doing funny things to ourselves and others: bribing people to gain weight, infecting ourselves with disease--you know, sensible, responsible stuff like this.
When two trusting subjects stuffed themselves, trying to gain 30 lbs. in 30 days.
When one brave but stupid researcher vowed to get and succeeding in getting terrible, burning athlete's foot.