Help your potential matches find common interests.
Books: when I used to read a lot I preferred fantasy/fiction. Terry
Goodkind, Laura Hamilton, JK Rowling. I don't read books as much
anymore unless they're about my trade. Really liked the first
Hunger Games book, not so much the other two.
Movies: The Life Aquatic with Steve Zissou, Eternal Sunshine of the
Spotless Mind, The Darjeeling Limited, Wanted, Swordfish, Reservoir
Dogs, all super hero flicks, even the comedic ones, most James Bond
flicks, any good action/scifi/fantasy flick, and all comedies.
Pretty much the only type of movie that's NOT on my HAVE to watch
list would be the modern "hack and slash, we have lots of shock
value based gratuitous violence and we're trying to be seriously
scary" films. (Saw series, hostel, etc...)
Music: Deadmau5, Grimes, Dan le Sac vs Scroobius Pip, Nicki Minaj,
The Decemberists, The Barenaked Ladies, The White Stripes, Brendan
Benson, AC/DC, Led Zeppelin, The Cold War Kids, The Black Kids,
Bootie Mashups (Bootleg music mashups, nothing to do with butts),
Lincoln Park, Frank Sinatra, All sorts of Classical (I listen to
King fm), Daft Punk, Ferry Corsten, Gwen Stefani, etc... ad
Shows: Dexter, Face Off, Archer, Californication, pretty much any
show that has ever been based on mutants, magic, or super
heroes/the supernatural... Yeah I'm nerdy.