Help your potential matches find common interests.
I'll cut myself off at ten of each or this is going to get silly
Authors (in no particular order): Joyce, Chomsky, Zinn, Sinclair,
Danielewski, Stephen Crane, Whitman, cummings, Eliot, R.F. Stone,
& Matt Taibi. Stephen King (the Dark Tower series in
particular) would be my guilty pleasure.
Directors: Fellini, Bergman, Herzog, Coppola, Kubrick, Hitchcock,
Linklater, Coehn Brothers, Lynch, & Paul Anderson. Guilty
pleasure: Clint Eastwood.
Television: Anything on PBS frontline, Madmen, Breaking Bad,
Walking Dead, DailyShow/Colbert, Always Sunny in Philadelphia,
Parks & Rec, etc.
Music: I'll just look at the first few bands on my playlist... LCD
Soundsystem, Nine Inch Nails, Godspeed You Black Emperor!, The
Strokes, Can, Cake, The Eels, Misfits, Morrissey, Daft Punk,
Vitalic, too many to list.
Food: Recovering vegetarian (lasted 5 years.) Italian.
Poets: Too many to list. Mostly modernists and contemporary
experimentalists. Whitman and cummings are my personal favorites.