Help your potential matches find common interests.
Books: Heart of Darkness, The Great Gatsby, Welcome to the Monkey
House, Labyrinths (Borges, not to be confused with the Bowie movie
with the muppets, though that isn't so bad either), Where Keynes
Went Wrong. A regular New Yorker reader above anything else.
Movies: like a lot of nature and exposé documentaries, also
anything with lots of plot twists, character development, spies,
portrayals of the rawest nature of humanity.
Music: Phoenix, The Twelves, Ratatat, Daft Punk, Eric Prydz.
Generally EDM but more on the deep and tech house side. Any mixes
by Hot Since 82, Eats Everything, Carl Cox, MK, Atish or Deep
Jesus. Philip Glass or deep ambient music at the office.
TV: don't watch much, but I like 30 rock, Game of Thrones, Arrested
Development, and Curb Your Enthusiasm. Guilty pleasure - have seen
every episode of Stargate and Battlestar Galactica.