Help your potential matches find common interests.
I will read pretty much anything if bored enough. In fact, you
could apply the same thing to movies, music and food. I was once so
bored I read the entire Lord of the Rings trilogy.
Currently reading a book in Mandarin, and it's taking me ages to
complete, as interesting as it is. Not sure if erudite or
masochist, though I'd lean towards the latter.
I generally like movies that make me laugh as opposed to overly
serious movies. So my favourite movies go along the lines of Happy
Gilmore, Hitch and The Longest Yard. Self-professed nerd though, so
hero movies generally get me.
As for shows, I prefer dry humour and detest laugh tracks in
sitcoms(the only thing stopping me from liking Big Bang Theory).
So, think Arrested Development, The Mentalist, 30 Rock, Community,
The League, Blue Mountain State, most Gordon Ramsay shows, etc etc.
No, I don't like being serious in general.