Help your potential matches find common interests.
Books: Into the Wild, Psychology books, The Great Gatsby, Animal
Farm, Lord of the Flies, The Hitchiker's Guide to the Galaxy.
TV: Scrubs, How I Met Your Mother, Dexter, Psych, The Big Bang
Theory, Chuck, Monk, House, Bones, shows sired from the mind of
Joss Whedon, Avatar: The Last Airbender, Anything BBC. The list
Music: Linkin Park, Rise Against, Muse, Anberlin, The Black Keys,
The Killers, Avicci, and many others.
Movies: Super Troopers, Guardians of the Galaxy, Iron Man (the
first one), The Avengers, basically any superhero movie, Twelve
Angry Men (with Henry Fonda), Anchor Man, I Am, Happy, Simon Pegg
films, TED Talks, documentaries
(psychology, science, humanitarian etc.), many comedies.
Games: Dota 2, Diablo 3, Borderlands, ex Warcraft player.