Help your potential matches find common interests.
I mostly read non-fiction books. These are usually history books,
especially pertaining to early Christianity and the early Roman
Empire. Currently reading 'Le Parole Dimenticate di Gesù.'
I regularly listen to all kinds of music except electronic/techno
stuff. The heaviest of metals: King Diamond/Mercyful Fate,
Overkill, Nile, Kreator, and the like.
Currently jamming a lot of Jonathan Richman, Ween, Dead Kennedys,
and The Smtihs.
TV wise, I dig the first 10 seasons of the Simpsons, HIMYM, New
Girl, Arrested Development, Mr. Show, Upright Citizens Brigade, and
other things along those lines.
I don't usually watch movies, but when I do I prefer comedies.
Also, anything with W.C. Fields, Buster Keaton, or Charlie Chaplin.