Help your potential matches find common interests.
Books: Slaughterhouse Five, Great Gatsby, The Gadfly, Three
Comrades, Regeneration, and I'll admit I have a soft spot for
really pulpy books ala John Burdett or terrible science fiction (I
recently ended up giving away almost my whole library. It was
interesting picking what to keep.)
Movies: 8 1/2, In Bruges, The Last Temptation of Christ (...and
Jesus Christ Superstar), Up in the Air, The Lives of Others, Exit
Through the Gift Shop, Apocalypse Now, The Godfather,
Hollywoodland, LA Confidential, The Believer, Cabaret, Hedwig and
the Angry Inch, and so on.
Shows: The Wire, Community, Breaking Bad, 30 Rock, Always Sunny,
How I Met Your Mother, Battlestar: Galactica, Californication, Game
of Thrones, Lost, etc
Music: There really isn't a lot I DON'T listen to. If Pandora, I
can easily go from a Beethoven channel to a Jay-Z one.
Food: Yes, please.