Help your potential matches find common interests.
Books: Lots! David Mitchell, Terry Pratchet, Iain Banks, Neil
Gaiman, George R. R. Martin, K. J. Parker, Gideon Defoe, Michel
Faber, Haruki Murakami, John Hodgman, Alan Moore, Brian K. Vaughan,
Douglas Adams... loads more.
TV: Probably too much. Parks & Rec, BSG, Doctor Who, Lost, Game
of Thrones, Cheers, Bunheads, Good Wife, Happy Endings, New Girl...
I could go on.
Movies: I try to see a good few. Current favourites are probably
Wreck-It Ralph, Moonrise Kingdom, Looper and Life of Pi.