Help your potential matches find common interests.
I mostly read academic stuff related to my grad school program:
Foucault, Derrida, Deleuze and Guattari. Plus a bunch of well-known
(in the Academy at least) media scholars. I'm really into feminist
theory and ranting about postfeminism and neoliberalism.
Reading, for me, has become associated with a work activity, and
I've forgotten that people can do that as leisure activity. As such
in my free time, I watch a fair amount of quality tv and
Independent/ foreign cinema.
Lately, getting into House of Cards. I'm not usually into political
dramas. But this one is like Shakespeare on television. Also,
Breaking Bad, Dexter, True Blood, United States of Tara, In
Treatment. Also, Battlestar Galatica (2000s version, not the 70s
camp), Six Feet Under.
I tend to prefer alternative music (Fiona Apple, Alanis Morissette)
and vegetarian food (homemade, Indian, Chinese, Thai). I like using
new and unfamiliar ingredients. Fiddlehead ferns are fun to say and
to eat. I also like baking with whole ingredients (teff flour,
maple syrup, coconut oil).