Help your potential matches find common interests.
Some examples, to give you a sense of my taste:
Literature: Breakfast of Champions, Song of Solomon, King Lear,
Naked, One Hundred Years of Solitude.
Movies: The Princess Bride. I don't watch movies often, as I'm
easily distracted. That said, a few movies I've enjoyed in the last
year or so: Sleepwalk With Me; Melancholia; Pan's Labyrinth; and
Shows: Mad Men, The Big Bang Theory, Doctor Who, The Daily Show,
Music: Way too many to list, but Radiohead tops that list. Genres,
sub-genres, sub-sub-genres - so many options out there! Rocks,
pops, waves, and cores - I like them all! Just don't ask me what
they mean. Some bands I've seen in the past year: Beach House,
Raveonettes, Tamaryn, Godspeed You! Black Emperor, Liars, A Place
to Bury Strangers, Sigur Ros, The Joy Formidable, Exitmusic,
Grouplove, Company of Thieves, and The Faint.
Food: I'm pro-food.
Podcasts: Even though not asked for, I think this is better than
food. Lately, I've been listening to TBTL, WTF with Marc Maron,
This American Life, The Dinner Party, and Comedy Bang Bang.