Help your potential matches find common interests.
These lists could easily be ten times as long, but...
Books: The Princess Bride, Terry Pratchett (RIP, you amazing genius
bastard), Diane Duane, Neil Gaiman, Cry the Beloved Country, The
Things They Carried, A Short History of Nearly Everything, To Kill
Movies: The Princess Bride, North by Northwest, Back to the Future,
The Emperor's New Groove, 1776, The Court Jester, Rear Window, The
Road to El Dorado
Shows: The Wire, Battlestar Galactica, Community, Breaking Bad,
Firefly, Hannibal, Monty Python. Joss Whedon is my personal
Music: Doomtree, Turquoise Jeep, Talking Heads, Cloud Cult,
Frightened Rabbit, Bon Iver, Poliça, Jeremy Messersmith,
Food: Szechuan, Thai, bourbon, tea, tacos al pastor, beer, cheese,
avocados. And let's not forget Trader Joe's.