Help your potential matches find common interests.
Books: Haruki Murakami, Italo Calvino and Michael Chabon are
probably my standby favorites (Recently rectified the fact that I'd
never read Wonder Boys and it's a contender for favorite ever).
When I want a quick read and a good laugh I'll go back to The
Princess Bride (the book) which I've probably read like 5 or 6
times. I think anything John Hodgman does is amazing.
I pretty much devour the New Yorker every week.
TV: Community, Downton Abbey, Homeland, Friday Night Lights, Mad
Men, 30 Rock, The IT Crowd, among others.
Movies: The Hudsucker Proxy, True Grit, Closely Watched Trains,
Happy Go Lucky, Frances Ha.
Music: I'll go see pretty much anything if it's a good live show.
Andrew Bird tops the list these days, but also Nick Drake, Dengue
Fever, The Modern Lovers, Sharon Van Etten...
Also, lots of podcasts, including This American Life, Slate Culture
Gabfest and Jordan Jesse Go!
Food: I'll eat just about anything and love trying new stuff.
Really authentic Mexican is maybe the best there is.