I'll spend a ton of money on experiences (w/ friends & loved ones), but will spend very little on material things (w/ exceptions, of course). I won't be the guy who drives a Ferrari, but damn we'll go on some spectacular vacations.
Friends and loved ones are important to me, even if I don't always carve out the deserved time for them. Any social scientist out there will tell you that high-quality relationships = happiness. Full stop.