Help your potential matches find common interests.
(in the order I thought of them)
Books, especially ones with complex, deep characters and
Fantasy: Garth Nix, Brandon Sanderson, the Harry Potter
Sci-fi: Philip K. Dick is a genius. Orson Scott Card.
Humor: The Hitchhiker's Guide to the Galaxy
Classics: 1984, Lord of the Flies, To Kill a Mockingbird. (You know
what you get when you cross classic lit with alcohol?
Poetry that shows you something new about something you already
know or something you already know about something new. Emily
Dickinson, e. e. cummings
TV: Doctor Who, Adventure Time
Movies: Casablanca, 12 Angry Men, Les Miserables (I haven't seen
the new one, mind), The Sixth Sense, Unbreakable, Signs, The
Village, Once. Action, thrillers, classics, (clean) comedy, and
Music: old Evanescence, Paramore, Breaking Benjamin, Hey Monday,
The Hush Sound, Blue October, classical, movie soundtracks,
techno/trance/electronica, lounge, jazz, and dubstep. I'll think
about it all day if it's lyrically interesting and my subconscious
won't let it go if it's catchy.
Food: Yes. But seriously, Italian, Chinese, Mexican, whatever.