Help your potential matches find common interests.
Books: most books. I love to read fiction. Non-fiction always
strikes me like okra. If done well, it's good. If done poorly, you
wish you had a dog to feed it to.
Food: sushi, stinky cheese, Ethiopian food, Thai food, and French
Shows: Modern Family, Vegas, Copper (BBC), The Following, Under the
Dome, Top Gear (BBC), MNF...
Movies: Caddyshack, The Mummy series (maybe that should be part of
my willing to admit section below), Buster Keaton, Withnail and I,
Much Ado About Nothing, Nightmare Before Christmas, all the Bond
films (well, not all of them), action films, anything with Hepburn
in it, basically anything worthwhile from the 30s to the 60s, the
Royal Tannenbaums, Down by Law.
Music: most kinds. I enjoy more towards alternative/ punk, but you
can find me listening to current hits with my kids. My Pandora
account is wildly confused: Pink, Fugazi, Leonard Cohen, U2, Katy
Perry, Beatles, Pixies, Rhianna, One Direction, Bowie, Imagine
Dragons. You get the picture.