Help your potential matches find common interests.
Books: Anything funny / witty, Non-fiction mostly. His Dark
Material Trilogy, Dune, Anything by Feynman, Brave New World. I'm
reading mostly technical papers for work now though.
Movies: Rocky Horror, Zardoz, The Royal Tenenbaums, Forgetting
Sarah Marshal, Fightclub, 12 Monkeys.
Shows: Doctor Who, Arrested Development, 30 Rock, Ted Talks,
Futurama, Firefly, How I Met Your Mother, Parks and Recreation, 30
Rock, MacGyver, Better off Ted
Music: My way and other oldies, Carbon Leaf, Lily Allen, Kate Nash,
Ingrid Michaelson, some opera and classical like Pachelbel
Food: Anything with eggs but besides that I love most cuisines and
I try to eat things I haven't tried before.