• THIS IS VERSION TWO. If you took this before, THANK YOU! (Especially those of you who wrote me with your very helpful comments).In my research for an upcoming book, I believe I've identified a new pattern in people's decision-making for discretionary purchases ("Discretionary purposes" are the things you buy because you want them rather than to survive, to stay out of jail, or other external compulsions. Things like music, movies, fashions, popsicles, and pets).
  • It turned out I was right on some things, wrong on others; no theory survives a collision with real data unscathed. So this is the much-improved, I think, version, and I'm hoping some more of you will shoot some more holes in it.
  • WHAT YOU GET OUT OF IT: It's another set of boxes to fit yourself into, and fitting ourselves into the boxes we all make up is what OK Cupid is all about, ne? In this case, I'm studying how you decide to spend money when you're spending it for fun -- not what you spend it on, but what makes you reach for your wallet. Specifically, the quiz measures how much you respond to traditional marketing appeals, how much you respond to appeals that fit into what I call the New Paradigm, and how much you just look at price, quality, need, and value without regard to the marketing and advertising -- which I call the Zero Paradigm. For most people rich enough to be online here, very little of your buying is Zero Paradigm. If a concentration of your buying habits into the Zero, New, or Traditional paradigms says something about you, or about other people, maybe you can all get together to go out buying stuff rationally, or go on a New Paradigm shopping spree with your personal posse, or hang out being Traditional together, or something. We all love a mirror, and it's another way to see people ..
  • So ... here's the quiz, come on in and take it, find out how much of a New Paradigm, Traditional Paradigm, and Zero Paradigm buyer you are. Then at the end give me all sorts of feedback and make fun of me and tell me what's completely goofy about this test!

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