The Hangover

An OkCupid report for the new year

Ah, 2016. We kicked things off with high energy, new hope, and a commitment to a fresh start. Just kidding, we’re still hungover. To move ahead in the New Year, we’re looking back at 2015 to find out what we’ve learned, how we’ve changed and what the future holds.

So nestle a Pedialyte and let’s get started.

getting off

Who got off, what got them off and when they got off


Sexy America

Casual flings vs. purity rings

Click to see which states have…

Based on OkC users who selected “casual sex” in their profile’s “I’m Looking For” section.

Based on OkC users who answered “Yes” to the question “Are you a virgin?”


Master and servant

The safe word is “consent”

0% of people on OkCupid have a desire to participate in bondage.

25% increase from 2014


Would you rather be tied up during sex or do the tying?

Be tied up
Do the tying

Based on answers from OkCupid users to this match question.


Feelin’ ourselves

We like to call it #selflove

More than half of OkCupid users masturbate a few times a week.

218% increase from last year

  • Once a day or more
  • A few times a week
  • A few times a month
  • A few times a year or less

Masturbation Habits

Based on answers to the OkCupid question
“How often do you masturbate?”


Our ever-changing lexicon, overdose on emojis, and ultimate deal breakers


More than words

“Emoji” comes from Japanese ‘e’ (絵, “picture”) + moji (文字, “character”)

Most overused emojis

Most used emojis in messages

Based on number of emojis in OkCupid messages that were sent in the year 2015.

The food chain

It’s the circle of life, and it moves us all

Top Edibles

Top edible emojis

Also known as the menu at Applebee’s

Top Consumers

Top animal emojis

The unlikely animal kingdom that rules your messages

Read between the lines

Not all messages are created equal

A message simply saying hey has an 0% chance of being ignored.

Based on anonymized OkCupid messages sent in 2015.

Emojis most likely to succeed

Most likely to succeed

Emotional emojis see the highest reply rate

Eyebrows on fleek?

Confuse your parents with millennial speak

Bae doubled in frequency in the last year.

Based on usage in OkCupid profiles from 2014 to 2015.

First seen in 2015

/fliːk/ adj.
on point
dad bod
/ˈdad ˈbäd/ n.
a nice balance between working out and keeping a beer gut
/ˈgōs-tiŋ/ v.
the act of suddenly ceasing all communication

Ranked according to usage in OkCupid profiles in 2015.

The deal breakers

On average, an OkCupid user answers 125 questions. These are the ones most-likely to be marked “important.”



Would you consider dating someone who has vocalized a strong negative bias toward a certain race of people?

Answer most selected as important:



Is interracial marriage a bad idea?

Answer most selected as important:



What’s your deal with harder drugs (stuff beyond pot)?

Answer most selected as important:
I never do drugs



How frequently do you bathe or shower?

Answer most selected as important:
At least once a day



How often do you brush your teeth?

Answer most selected as important:
Twice or more a day



Do you believe contraception is morally wrong?

Answer most selected as important:

Based on questions marked as important by at least 5% of respondents.

Heavy Shit

Race, religion and politics are always touchy, but finally love wins

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C’mon Mississippi

The controversial flag is the least of their worries

0% of people approve of interracial marriage.

Based on answers to the OkCupid question, “Is interracial marriage a bad idea?”

Top three states who still have a ways to go
  • People okay with interracial marriage
  • People NOT okay with interracial marriage

Down with dogma

If you’re a non-believer, OkCupid is a great place to start

1 in 0 OkCupid users are non-believers.

United States


OkCupid Users

  • Atheist
  • Agnostic
  • Everyone else

United States data based off of 2015 Pew Religious Landscape survey.
OkCupid data from people selecting a religion under “profile details.”

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POTUS predictions

We’ll be brief

The usage of “trump” in profiles has increased seven times.

Completely related, the usage of “idiocracy” has doubled.

People are feeling the bern…times 1.

“bernie sanders”
“hillary clinton”

Based on mentions in OkCupid Profiles in 2015.


A nonconforming, ever-evolving community

Pansexual does not mean attracted to your kitchen ware. Pansexual does not mean "flowery word for bisexual." Pansexuality is more about finding the person, and inclusive to Trans and intersex folk as well.
Bren, West Virginia

On June 27th, gay marriage was legalized in 50 states. The same day, OkCupid launched Identity, allowing people to share their definition of gender and orientation.

1 in 0 people said they would date a transgender person.

25% vs. last year

Based on answers to the OkCupid question “Would you date a transgender person?”

OkCupid at NYC Pride 2015

20% of OkCupid’s staff identifies as LGBTQ.

Pop culture

A presumptuous invitation, the crowning of T Swift and our questionable taste in movies


Netflix and chill

A transformative year for a harmless phrase

In the last year, usage of “Netflix and chill” in OkCupid messages rose 0%.

In the beginning, “Netflix and chill” didn’t always mean Netflix and chill

…don't really have the money to go anywhere, so I was going to like upgrade Netflix and chill

From an anonymous OkCupid message sent January 11th, 2009

Top of the pops

Taylor reigns, while Miley apparently can stop


Based on mentions in OkCupid profiles in 2015 vs. 2014.

Hollywood is out of ideas

Based on the movies mentioned in OkCupid profiles, you’re okay with that

  • 1

    Hunger Games: Mockingjay Part II

    4th film in franchise. We volunteer to stop talking about this film series.

  • 2

    Avengers: Age of Ultron

    12th film the Marvel Universe. Proof that the Marvel Universe is an infinite black hole.

  • 3

    Jurassic World

    4th film in franchise. Large dinosaurs eating things. Again.

  • 4

    Mad Max: Fury Road

    4th film in franchise. The fiery guitarist’s name is Coma-Doof Warrior. The more you know.

  • 5

    Star Wars: The Force Awakens

    7th film in franchise. Apparently the force is strong within OkCupid users.

Based on the number of times a movie was referenced in an OkCupid profile

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Where we’re headed

Where will we be at the end of 2016? As we become more progressive, we’ll be less tolerant of those who fall behind. We predict that racial bias will continue to be our #1 deal breaker for daters and, if OkCupid users have their way, we’ll be electing a Democrat to the White House.

It’s also safe to say that as more companies allow working from home, masturbation rates will rise to hand-numbing levels, and Netflix will maintain a stronghold on our binge-watching.

What we don’t yet know are all of the sexy and bizarre ways we’ll connect in the new year.

Want to be part of it? .